Have you ever wondered what’s behind your Pedro Miralles shoes? I’m not just talking about the design or the leather, but the soul, the hands, and the passion that make them possible. On June 12th and 13th, we wanted to share precisely that—our best-kept secret—with 10 of you.
We opened the doors of our home in Elche to experience Experiencia PM together, an initiative born from a very simple desire: to give back a little of the love you show us every day. Because at Pedro Miralles, we don’t just create shoes—we build a family. And you are the fundamental piece of it.
At Pedro Miralles, we want to pamper you, take care of you, and make you feel part of our family, because without you, none of this would be possible.
Will you join us on this unforgettable journey?
From Idea to Shoe: A Journey to Our Factory in Elche
It all began where the magic is born: at the desk of our director, Pedro Miralles. We accompanied our guests on an exclusive tour of our factory, a place where the scent of leather blends with the sounds of craftsmanship.
They saw firsthand the care with which our artisans cut, stitch, and assemble each pair. A meticulous process, almost a ritual, that shows why “Made in Spain” footwear is synonymous with quality and passion. It was a journey to the heart of the brand, a unique opportunity to understand the purpose behind every stitch and every finish.
Savoring Elche: Gastronomy and Heart-to-Hearts
Lunchtime arrived, and what better place to enjoy it than at El Granaíno, a true temple of Elche’s gastronomy. Between laughter and delicious dishes, we shared our impressions of the day and got to know each other a little better.
It’s in these moments—when conversation flows and bonds are formed—that the experience truly comes to life.
A Special Design
The afternoon kicked off with activities where you were the absolute stars, designers for a day. Everything was set for you to unleash your creativity and participate in shaping the new collection, creating unique combinations of models that will soon see the light of day.
The Importance of Self-Care: An Afternoon Dedicated to You
At Pedro Miralles, we believe that true well-being starts with taking care of yourself. Comfortable shoes are the first step, but we wanted to go further. That’s why we organized an afternoon dedicated to you, with two true professionals: pharmacist Inma Hidalgo and makeup artist Carolina Guillena. They treated us to two masterclasses full of tips and tricks on skincare and makeup, helping everyone shine from within. Taking care of you is and will always be our priority.
A Magical Night Among Palm Trees
The day culminated in a dreamlike setting: the gardens of Hotel Huerto del Cura. The magic of the palm grove surrounded us as we enjoyed an intimate dinner with Pedro Miralles. It was the perfect finale to an intense and exciting day—one of those nights that stays in your memory forever.
Amanecer en movimiento
Para cerrar la Experiencia PM, quisimos que el último día fuera especial. Era el momento de que conectarais mente y cuerpo para regalaros a vosotras mismas una mañana de paz. En los jardines del hotel, con la energía increíble de Patricia y Andrea de Alma Espai como guías, disfrutamos de una clase de yoga y barre que nos llenó de calma. Ese movimiento consciente fue el final perfecto de esta inolvidable experiencia juntas.
